Monday, December 10, 2007

Cloverfield Mobile Phone Advertisement Contest

E-Commerce Times and have reported Paramount Pictures and Bad Robot will use the mobile platform to promote Cloverfield and reward one lucky winner.

"Paramount Pictures and Bad Robot are both innovation leaders in their own right, so when we partnered on the upcoming film 'Cloverfield,' we wanted to find cutting-edge ways to market the film. We released an exclusive film clip along with a contest whereby the person with the most clip views will be the first one to see the movie before its release on Jan. 18. We're very excited to partner with MSN Mobile on this promotion because it extends our reach and connects us with our audience on an additional digital touch point." said Amy Powell, senior Vice-president, Interactive Marketing, Paramount Pictures.

Microsoft began to placing advertisements on its MSN Mobile page today, moving into the mobile phone advertising business. Jaguar (the car company) and Paramount Pictures will be the first brand advertisers to use the ad service, which will place banner-style ads alongside existing text advertisements on MSN Mobile pages, Microsoft said.

So, be on the lookout for more information about this promotion/contest.

Thanks to Adrian and Jason for helping with the photo illustration.