Wednesday, November 28, 2007

Cloverfield Trailer Sparks Yahoo! Searches

Yesterday, Yahoo! posted an article about the effects of Cloverfield on their search engine.

Cloverfield Monster Revealed?
Mysterious New Cloverfield Trailer Sparks Searches

By Erik Gunther
Tue, November 27, 2007, 3:23 pm PST

We're counting the days as January 18 draws closer. What's special about that ho-hum Friday in the middle of January? Well, that's the date the shrouded-in-secrecy "Cloverfield" is scheduled to land in theaters.

The trailer for the mysterious monster movie made its debut back in July and sparked huge buzz. Since then, the buzz has quieted a bit, but an ardent group of movie buffs are still scouring the Web for the scoop on the flick.

This week we witnessed a 371% increase in searches on "cloverfield monster revealed" after a new trailer offered a glimpse of the horror to come. Related queries on "cloverfield monster" and "cloverfield trailer" have also smashed through the Search box. Diabolical director J.J. Abrams, the mastermind of all this hype, has jumped 116% in searches over the past week.

The Web-based viral marketing component has been key in keeping the movie's buzz alive. Searches on "cloverfield clues" jumped 112% as sneaky sleuths attempted to unravel a few of the film's mysteries. One question as of late—does the movie's classified colossus have anything to do with the legendary Cthulhu? Searches on the horrific creation of author H.P. Lovecraft soared 64% this week as monstrous theories circulated around the Web.

We can't tell if Cthulhu is involved in the Cloverfield saga, but the latest cinematic clue to make a splash in Search is "slusho." Stir that latest tidbit with past buzzworthy bits such as "cloverfield myspace," "ethan haas," and "1-18-08" and you'll find yourself knee deep in the film's mysterious mythology.

Thanks to the guys at for finding the article.